Why Real Estate Agents Need to Step Up

By Marcus Vanzant

Marcus Vanzant is a second-generation real estate broker and founder of Marcus & Company Realty in Bradenton, FL.

Real estate agents have a reputation problem. The perception that agents are just out for quick sales or easy money is widespread, and some agents only reinforce that view by taking shortcuts or neglecting their responsibilities. However, true professionals know that being an agent means guiding clients through life-changing decisions with integrity and expertise.

The role of real estate agents. A recent social media post showed how some agents don’t take this job seriously. One person claimed that real estate isn’t that important because agents aren’t saving lives. While that may be true, the job still carries a lot of responsibility. Helping someone buy a home means helping them take on a massive debt. For sellers, it means making sure they get the most money for their biggest asset. The weight of this responsibility should not be taken lightly.

Low barrier to entry. One of the biggest issues in the industry is how easy it is to become an agent. A short class and a state exam are all it takes. Compare that to a plumber, who has to work under an expert for years before getting licensed. This lack of rigorous preparation leads to many agents not having enough knowledge about the job. They take on listings without knowing how to sell them or work with buyers without understanding loans, contracts, or co-op rules.

Knowledge matters. Being a professional real estate agent involves far more than putting up a sign and hoping for offers. It requires a thorough understanding of market trends, property valuations, financing options, and even basic construction principles. Agents must also grasp how interest rates and government policies impact their clients’ decisions. Without this foundational knowledge, agents risk making poor deals that can cost clients thousands.

Be aware and be prepared. The industry needs more serious professionals. Good agents keep learning, follow market trends, and seek advice from experts. Plenty of resources exist, from real estate news to economic reports, that can help agents stay informed. Surrounding yourself with knowledgeable people and taking the job seriously makes all the difference.

Buying or selling a home is a huge moment in someone’s life. Agents should respect that by being prepared, professional, and always working in their client’s best interests. Those unwilling to put in the effort to maintain high standards should reconsider whether they belong in this business. If you have questions or need guidance, please reach out. You can call me at 941-404-8676 or send an email to success@marcusandcompanyrealty.com. I look forward to hearing from you.